YouTuber and podcaster Callum Airey, better known as Calfreezy, has teamed up with Hawksmoor to create a limited-edition burger available at its restaurants, including Liverpool.
Hawksmoor has partnered with British YouTuber and podcaster Callum Airey, known online as Calfreezy, to launch a new limited-edition burger.
The collaboration forms part of Hawksmoorβs 20th anniversary celebrations and will see the burger served across its UK and Ireland restaurants, including Hawksmoor Liverpool.
Airey has built an audience of millions online and has become particularly known for reviewing and ranking burgers alongside his wider YouTube and podcasting work.
The new creation, named The Burgurr, was developed with Hawksmoor Group Executive Chef Matt Brown.
It features two dry-aged British beef patties, American cheese, smoked streaky bacon, white onion and burger sauce served in a milk bun.
Brown said the burger was developed specifically for the collaboration rather than being an existing menu item adapted for Airey.
βThere wasn't a burger already sitting on the menu plan waiting for Cal's name, we built this from scratch, and I gave him real free rein,β he said.
βWe worked through every detail together, testing and refining, until we had something we were genuinely proud to put on the menu.β
Airey said he had been visiting Hawksmoor for a number of years before the partnership.
βI've reviewed and ranked more burgers than I can count, so there is real pressure on me to get it right when it came to putting my own name on one,β he said.
βI didn't want anything over the top or built for a moment online; it needed to genuinely be a great burger.β
Hawksmoor opened its first restaurant in 2006 and has since expanded across the UK, Ireland and the United States.
The limited-edition collaboration is being launched as the restaurant group marks its 20th anniversary.
